Power Of Video

Consider the following statistics:

    • YouTube (owned by Google) is now the third most visited website behind Google and Facebook
    • Online video will account for 90% of all internet traffic by 2013 (Cisco Systems)
    • 86% of US internet audience views online video an average of 19.5 hours, per month, per viewer (Com Score, June 2011)
    • Watching a minute of video is the equivalent of reading 1.8 million words according to Dr. James McQuivey of Forrester Research
    • Using Video is 98% more likely to put you on the first page of searches (ComScore/Forrester Research, 2011)
    • Media that uses online video generates a 400% – 700% increase in viewer engagement and response rates when compared to static text and graphics (Engage)
    • Shoppers are 144% more likely to add a product to their cart after viewing a product video (Internet Retailer)

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