New Media Ranch Blog

How to Keep Your Business “In The Game”

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How to Keep Your Business “In The Game”

Explore New Ways to Market Your Business

If you start seeing a sharp decline in the effectiveness of your current marketing initiatives, it is time to explore new marketing strategies.

No matter how much time, money, and sweat equity you have invested in your current strategies, if they aren’t working, you need to re-evaluate them.

You would be doing your business a huge disservice if you wait until you’re losing more money than you are earning to stay in touch with the latest ...

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What Is a Sales Funnel and Why You Need One!

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What Is a Sales Funnel and Why You Need One!

A Sales Funnel is a System Made up of 3 Components To Walk a Prospect Down a Predetermined Path With The Outcome of Getting More Prospects to Buy Your Products or Services.

What Are The Key Components of a Sales Funnel?

  1. A Lead Capture Page (a web page to capture the contact info of prospects)
  2. An Email Campaign (a series of email messages spread over time).
  3. A Sales Page/Follow-Up Page (a page to motivate prospects to buy your products and/or join your business opportunity.

What ...

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Protect Your Online Reputation – It Matters!

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Protect Your Online Reputation – It Matters!

What is Online Reputation Management?

Online Reputation Management is a labor-intensive process that businesses and individuals follow that involves “recovering” their online image, as well as “building” a more positive image.

Both should be followed by “maintaining” that image which involves monitoring and responding to what is being said about your business online.

Reputation Management Facts & Trends Every Business Should Know About

  • 67% of consumers check online reviews before selecting a local business
  • 7 out of 10 consumers TRUST what others have to ...
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4 Types of Emails You Need to Use

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4 Types of Emails You Need to Use

If you are running online email marketing campaigns, chances are you are already using the popular newsletter format, which usually are sent out monthly or every couple of weeks. The trouble is far too many of us stop right there and don’t use any other type of email campaign, and that’s a big mistake! Here are 4 types of emails, other than newsletters, that you can use to connect with your subscribers.

#1 Informational Emails
Informational emails are not very long ...

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Copywriting Tips For The Web

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Copywriting Tips For The Web

FACT: You Need Good Copy to Attract and Hold The Attention of Potential Customers!

Without coherent and informative text, your site will soon die, no matter how good your product happens to be. Here are some tips you can use to write good web copy.

  • KISS: Keep it simple! Write your copy as if the individual coming to your site knows absolutely nothing about the subject matter, and wants to learn.
  • Using short paragraphs, bulleted lists, and other visual devices will make the ...
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Happy and Satisfied Clients are Your Best Source For New Business

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Happy and Satisfied Clients are Your Best Source For New Business

If you are frustrated about generating NEW business, you might very well be overlooking the best source of new business – referrals and recommendations from existing satisfied customers.

Generating referrals and recommendations can start at the very first meeting with a new client. When talking to a new client, tell them about yourself and your business and tell them that you acquire many of your new clients through referrals and client recommendations. This way when you bring up the subject again ...

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Improve Usability of Your Website

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Improve Usability of Your Website

No matter how brilliant your website design is, if it is hard to reach the content of your site then your site is as useful as an empty shell. Here are some tips to improve the usability of your website to ensure it serves its functions optimally.

The first method is to make sure the typography of your content is suitable. If you have large blocks of text, make sure to use CSS to space out the lines accordingly. ...

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Does Your Business Pass The Social Media Litmus Test?

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litmus test

The online marketing world of today is vastly different than the marketing world of yesteryear. Social media has taken over and become an indispensable communication platform for business. Social media profiles are part of almost every website, and businesses are actually judged by their profile and influence on social media.

Right, wrong, or indifferent, social media is here to stay and has become an integral ...

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Turning Customer Complaints into Something Positive

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How To Handle Customer Complaints For The Benefit of All!

Did you know

The last thing we want to hear during our work day is complaints from customers. However, it does come with the territory. Here are a few tips on how to turn your customer’s complaint into a positive.

  • Listen: When a customer comes to you with a complaint about one of your products or services, make sure you validate their ...
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Using Online Videos Could Mean More Sales for Your Business

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The Internet Has Opened Many Doors That Can Take Your Business to Levels You’ve Only Dreamed About

Internet

Businesses that are focused on riding the internet wave are trading in traditional marketing methods for something more powerful and unique.

Still confused about whether to use online video…or not? Why should you care about video?

Here are some important statistics that speak for themselves:

  • Videos boosted conversion & increased time on sites by 9% (Internet Retailer (2012))
  • Video increases the ...
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